---
name: "Instagram Feed Post"
platform: "instagram"
content_type: "feed"
description: "Carousel and single image posts optimized for saves, shares, and feed engagement"
whenToUse: |
  Creating agents that produce Instagram feed posts, carousels, or static image content for Instagram.
constraints:
  caption_max_chars: 2200
  caption_visible_chars: 125
  max_hashtags: 30
  recommended_hashtags: "5-15"
  carousel_max_slides: 20
  recommended_slides: "8-10"
  min_words_per_slide: 40
  max_words_per_slide: 80
  image_ratio: "3:4 portrait"
  image_resolution: "1080x1440px"
version: "1.0.0"
---

## Platform Rules

- Engagement is weighted: Saves > Shares > Comments > Likes. Design content that is worth saving or sending to a friend.
- Carousels receive approximately 1.4x more reach than single images. The algorithm re-serves carousels to users who did not swipe the first time, giving them a second chance at impressions.
- Early engagement in the first 30-60 minutes strongly influences total distribution. Time your post for when your audience is most active.
- Best posting times: 9-11 AM or 7-9 PM in your audience's local time zone. Tuesday, Wednesday, and Thursday tend to perform strongest.
- Shares to DMs and Stories are the highest-value engagement signals for the algorithm.
- Consistent posting cadence (4-7x/week) signals an active account and maintains algorithmic favor.

## General Carousel Rules

- Each slide uses **40–80 words** (unless the user explicitly requests shorter) with a **two-layer text hierarchy**: a large bold headline (primary claim) and a smaller supporting text (data, context, or elaboration). The minimum of 40 words ensures the slide is informative and not superficial.
- Alternate background colors across slides (light, dark, accent) to create visual rhythm and prevent fatigue.
- Highlight **key phrases** in an accent color (e.g., orange or red) within the headline text.
- Place editorial-quality photos between text blocks — they illustrate the point, not decorate.
- Maintain a consistent header bar across all slides (branding + handle + date).
- Use a consistent visual template across slides for brand recognition.
- The first slide is everything — it must stop the scroll with high contrast, bold type, and a clear promise or curiosity gap.

## Carousel Formats

Choose the format that best fits the content goal. Each format has a specific slide structure and narrative arc.

---

### 1. Editorial / Tese (8-10 slides)

**Goal:** Argue a thesis with evidence. Builds authority, drives saves and shares.
**Best for:** Trends, market analysis, contrarian takes, data-backed arguments.

**Slide flow:**
1. **Cover** — Photo + bold title overlay (provocative question or claim). Magazine-cover style with branding and date.
2. **Context** — Headline states the core shift or trend. Photo. Supporting text introduces the tension or anchoring data.
3. **Explanation slides (5-7)** — One argument, example, or data point per slide. Headline delivers the insight. Supporting text reinforces with evidence or real-world example.
4. **Synthesis** — Headline ties everything into a concluding takeaway. Supporting text delivers the "so what."
5. **Credits/CTA** — Photo + source attribution (article, study, or report) + CTA (comment keyword, save, share).

---

### 2. Listicle / Lista (8-10 slides)

**Goal:** Deliver scannable, numbered value. Drives saves (reference material).
**Best for:** Tips, tools, resources, recommendations, checklists.

**Slide flow:**
1. **Cover** — "X [coisas/dicas/ferramentas] para [resultado]". Bold number + clear promise.
2. **Items (6-8 slides)** — One item per slide. Headline is the item name or tip (numbered). Supporting text explains the why or how in 1-2 sentences.
3. **Recap/CTA** — Optional summary of all items in a visual checklist. CTA: "Salve para consultar depois" or "Mande para alguém que precisa."

---

### 3. Tutorial / Passo-a-passo (8-12 slides)

**Goal:** Teach a process. Drives saves (people bookmark to follow later).
**Best for:** How-to guides, recipes, setup guides, workflows.

**Slide flow:**
1. **Cover** — Show the finished result or outcome first. Bold title: "Como [resultado] em X passos."
2. **Steps (6-10 slides)** — One step per slide. Headline: "Passo X: [ação]". Supporting text explains the detail. Use screenshots, diagrams, or process photos.
3. **Result** — Show the final outcome again with a before/after or summary.
4. **CTA** — "Salve esse tutorial" or "Comenta se deu certo."

---

### 4. Mito vs Realidade (6-10 slides)

**Goal:** Bust misconceptions. Positions the brand as authority. Drives comments (debate).
**Best for:** Industry myths, common mistakes, "what people think vs what actually works."

**Slide flow:**
1. **Cover** — "X mitos sobre [tema] que você ainda acredita." Bold, confrontational.
2. **Myth/Reality pairs (4-8 slides)** — Each slide presents one myth (crossed out or in red) and the reality (in green or accent color). Headline is the myth. Supporting text is the correction with evidence.
3. **Synthesis** — "O que realmente funciona é..." with a clear takeaway.
4. **CTA** — "Qual mito te surpreendeu mais? Comenta abaixo."

---

### 5. Antes e Depois (6-8 slides)

**Goal:** Show transformation. Drives engagement through visual proof and emotional impact.
**Best for:** Results, case studies, redesigns, fitness, branding, portfolio.

**Slide flow:**
1. **Cover** — Teaser of the transformation. "De [estado ruim] para [estado bom]" or dramatic before/after split.
2. **Before (1-2 slides)** — Show the problem state. Headline describes what was wrong. Supporting text gives context.
3. **Process (2-3 slides)** — What changed and why. One key decision or action per slide.
4. **After (1-2 slides)** — Show the result. Headline highlights the key metric or outcome.
5. **CTA** — "Quer esse resultado? Link na bio" or "Salve para referência."

---

### 6. Storytelling / Narrativa (8-10 slides)

**Goal:** Build emotional connection. Drives shares and comments through relatability.
**Best for:** Personal stories, brand origin, customer journeys, lessons learned.

**Slide flow:**
1. **Cover** — Hook that creates curiosity. "Como eu [resultado surpreendente]" or "A história por trás de [X]."
2. **Setup (1-2 slides)** — Set the scene. Who, where, when. Create empathy.
3. **Conflict (2-3 slides)** — The challenge, mistake, or turning point. Build tension.
4. **Resolution (2-3 slides)** — What happened, what was learned, how it changed everything.
5. **Takeaway** — Universal lesson the audience can apply.
6. **CTA** — "Você já passou por algo parecido?" or "Manda pra quem precisa ouvir isso."

---

### 7. Problema → Solução (6-10 slides)

**Goal:** Directly address a pain point and present the solution. Drives saves and DM shares.
**Best for:** Product positioning, service offers, common frustrations, "stop doing X, do Y instead."

**Slide flow:**
1. **Cover** — State the problem boldly. "Você ainda faz [erro comum]?" or "O problema que ninguém fala sobre [tema]."
2. **Problem (2-3 slides)** — Describe the pain. One symptom or consequence per slide. Make the reader feel seen.
3. **Bridge (1 slide)** — "Mas existe um jeito melhor" or "A solução é mais simples do que parece."
4. **Solution (2-4 slides)** — Present the answer. One actionable point per slide.
5. **Proof (optional)** — Data, testimonial, or result that validates the solution.
6. **CTA** — "Salve e aplica hoje" or "Comenta [keyword] que eu te mando o guia."

---

### Single Image Post

- Strong visual that communicates a single idea at a glance.
- Works best for quotes, announcements, bold statements, and high-quality photography.
- The caption carries the weight of the value delivery.

## Writing Guidelines

- **First 125 characters are critical.** They must compel the reader to tap "more." Front-load the value or curiosity gap.
- Use line breaks aggressively for readability. Add periods or dashes as spacing characters between paragraphs.
- Write the hook as a standalone statement that creates urgency, curiosity, or personal relevance.
- End every caption with a question or clear CTA to drive comments.
- Use 5-15 hashtags per post. Mix: 3-5 niche/specific + 3-5 mid-range (10K-500K posts) + 2-3 broad/popular.
- Place hashtags at the end of the caption or in the first comment.
- Rotate hashtag sets between posts. Never copy-paste the same block repeatedly.
- Avoid banned or flagged hashtags — Instagram silently suppresses posts using them.

## Output Format

```
=== FORMAT ===
[Name of the chosen carousel format: Editorial, Listicle, Tutorial, Mito vs Realidade, Antes e Depois, Storytelling, or Problema → Solução]

=== SLIDES ===
Slide 1 (Cover):
  Title: [Bold title overlay — max 20 words]
  Photo: [Photo description/direction]
  Background: [cover photo / solid color]

Slide 2 ([Role]):
  Headline: [Bold, large text — primary claim or point]
  Photo: [Photo description, if applicable]
  Supporting text: [Smaller text — data, context, or elaboration]
  Accent keywords: [Words to highlight in accent color]
  Background: [light/dark/accent]

Slide 3 ([Role]):
  Headline: [...]
  Photo: [...]
  Supporting text: [...]
  Accent keywords: [...]
  Background: [light/dark/accent]

...continue until all slides are complete (min 40 words / max 80 words per slide, unless user requests shorter)...

Slide N (CTA):
  Photo: [Closing image]
  Source: [Article, study, or report that inspired the content — if applicable]
  CTA: [Specific action — comment keyword, save, share]

=== CAPTION ===
[Hook paragraph — must open with first 125 characters that compel "more" tap. Set the tension.]

[Body paragraph — expanded argument with key points. Use line breaks for readability.]

[Closing question — provocative, open-ended question that drives comments and reflection.]

[AI disclosure if applicable.]

=== HASHTAGS ===
#hashtag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5
[5-15 hashtags, mix of niche, mid-range, and broad]
```

## Quality Criteria

- [ ] Carousel format is explicitly chosen and follows the corresponding slide flow
- [ ] Cover slide has a bold, provocative title (max 20 words) that stops the scroll
- [ ] Each slide uses two-layer hierarchy: bold headline + smaller supporting text
- [ ] Each slide has **at least 40 words** total (headline + supporting text combined) — unless the user explicitly requested shorter slides
- [ ] Each slide stays within 80 words total (headline + supporting text combined)
- [ ] Background colors alternate across slides (light, dark, accent) for visual rhythm
- [ ] Key phrases are highlighted in accent color within headlines
- [ ] Each slide advances the narrative — no filler or repetition between slides
- [ ] Swipe-through rate is optimized: every slide ends with implicit or explicit reason to swipe
- [ ] Caption first 125 characters work as a standalone hook
- [ ] Caption ends with a provocative open-ended question or clear CTA
- [ ] Hashtags are between 5-15, with a mix of niche and broad tags
- [ ] No hashtag is banned or flagged by Instagram
- [ ] Final slide includes a specific, actionable CTA (not generic "follow me")
- [ ] Content is designed to be save-worthy or share-worthy, not just likeable

## Anti-Patterns

- **Links in captions** — Instagram captions do not support clickable links. Including URLs wastes characters and looks amateurish. Use bio link or Stories link sticker instead.
- **Too little text per carousel slide** — Slides with fewer than 40 words are superficial and fail to deliver value. The supporting text layer must add real context, data, or explanation — not just restate the headline. Exception: user explicitly requests short/punchy slides.
- **Too much text per carousel slide** — Exceeding 80 words per slide destroys readability. Use the two-layer hierarchy (headline + supporting text) to keep density manageable. Never put all text at the same size.
- **No CTA** — Posts without a clear ask get saved and shared significantly less. Always tell the audience what to do next.
- **Generic stock aesthetics** — Overly polished stock photos signal "advertisement" to users and reduce organic engagement.
- **Hashtag spam** — Using all 30 hashtags or including irrelevant trending tags triggers algorithmic suppression.
- **Editing captions after posting** — May reset the algorithmic distribution cycle, killing early momentum.
- **Posting and ghosting** — Not responding to comments in the first hour signals low engagement to the algorithm and reduces reach.
- **Inconsistent posting** — Gaps of 7+ days signal an inactive account to the algorithm, reducing baseline reach.
